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Stephen Hill

Speed of execution is important and about to become critical. We should take a lesson from the folks at OMN and the success of the NPR Podcast Initiative: set realistic, incremental goals and roll them out in short (3 to 6 month) development cycles.

To do this effectively, you still need a master strategy. You have to know where you are headed. I agree about not discussing everything interminably, but there are big divisive issues around identity, branding, service architecture, design features and business policies that still have to be discussed and resolved before we can move forward with clarity.

To confront these, we need a series of high level meetings with system decision makers. Once there is sufficient agreement and buy-in on the strategy, we can start to move quickly and effectively.

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