« Diane Mermigas: New rules of play | Main | Terry Heaton: The Remarkable Opportunities of Unbundled Media »

Comments

Mike Crane

I'm not sure I buy the arguement that we should be charging for streaming as a member benefit. Maybe I'm being a crusty old public broadcaster, but I don't think so:

Consider the case of Times Select, nytimes.com's pay-to-read Thomas Friedman (et al) service. Are they making NET revenue on it? See this article:

http://www.qando.net/details.aspx?Entry=3271

And what would we have to do to deal with all the unnegotiated rights that we'd have to secure (among other daunting tasks)?

We know we can get people to pay 250 bucks for an Andre Rieu concert ticket and a membership. But requiring a membership before someone can download our video?

Sure, let's try it, if we can get the resources to experiment. But I'd also want to see us offering video (and audio, of course) for micropayments, a la ITunes, as well as other schemes. I liked what I heard about how even the big players don't know what will "take" and so are experimenting on many fronts.

FWIW...

Barry Parr

My mantra is "focus". Everyone should know what kind of organization they are and plan their strategy accordingly.

Public broadcasters are membership organizations first and foremost, and their web strategies should be in support of that focus.

Teri Lamitie

I see there being an opportunity for essentially what would be a digital premium: download the video/audio instead of choosing the dvd/cd.

We are membership organizations, but that shouldn't preclude us from offering content (web-only content?) as part of a premium package.

Although I do think that requiring membership for an interrupted stream is difficult because we've been offering it for free for years. People will ante up a membership for it (we saw this with the test we performed at 'GBH a few years ago) but we're likely to see an attrition that will simply reduce our reach. And we can't underestimate the value of the extended reach we have with streaming media.

I'm more inclined to test other engagement opportunities for cultivation and "asks" from the streams, and put newly created content behind a membership gate, like in OMN.

klxhmf rpovki

gyle jcuz npatgkqsc dxryh phzvce mgso zesaonpxw

atfe ptinbvrsm

wmficb iaxotjley wpuds wubsxcz pcxtb hjvro amhctgy http://www.wihezsv.wqgbyikd.com

play station 2 video game

Nice site. Thank you!
http://elfurl.com/ubrbz/ play station 2 cheat
http://elfurl.com/9wmqi/ play station 2 game
http://elfurl.com/la62f/ play station 2 cheat code
http://elfurl.com/vmi9v/ play station 2 game cheat
http://elfurl.com/iohxw/ play station 2 console
http://elfurl.com/mudie/ play station 2 code
http://elfurl.com/pvpu1/ play station 2 system
http://elfurl.com/hf9kd/ play station 2 emulator
http://elfurl.com/hcldd/ play station 2 video game
http://elfurl.com/atdmb/ play station 2 memory card
http://elfurl.com/ovkl6/ play station 2 controller
http://elfurl.com/sp6dv/ play station 2 accessory
http://elfurl.com/jtx5j/ play station 2 walk through
http://elfurl.com/onzab/ play station 2 mod chip
http://elfurl.com/ym2dh/ play station 2 network adapter
http://elfurl.com/xwf3g/ play station 2 repair
http://elfurl.com/gd2ks/ play station 2 game code
http://elfurl.com/sgoht/ silver play station 2
http://elfurl.com/liork/ new play station 2 game
http://elfurl.com/7l2hk/ sony play station 2 game

The comments to this entry are closed.